This didn't start with a business plan.It started with a brother.
MORO was born from a simple belief: the understanding families build over years is too important to live in one person's head.
Mo grew up watching his family navigate the same challenge every day.
His brother Marwan is autistic and non-speaking. Mo's parents spent years learning what every gesture, sound, and look means. They knew what calmed Marwan, what overwhelmed him, what a certain cry meant at 2am versus 2pm. That knowledge, built through thousands of daily moments, was the foundation his care was built on.
But that foundation belonged to one or two people. A support worker didn't have it. A new therapist didn't have it. A respite caregiver walking in for the first time definitely didn't have it. Without it, they weren't providing care. They were guessing.
MORO exists because that understanding is too important to live in one person's head. Every supporter deserves access to it. Every Loved One deserves the consistency it creates.
From lived experience to a living product.
A family learns to speak Marwan's language.
For years, Mo's parents built an intricate understanding of their son: his gestures, sounds, triggers, routines. They became fluent in a language only they could speak. But the moment they left the room, that language left too.
When Mo had to take over, everything broke.
As Mo's parents grew older, the responsibility of Marwan's care shifted to him. Suddenly, Mo was the one attending every appointment, and he realized he needed to get critical information from his mother just to pass it on to doctors, caregivers, and anyone supporting Marwan.
"What if understanding could travel?"
Mo and Omnya asked a simple question: what if a parent's understanding of their child wasn't locked in their head? What if it could reach every person who shares the responsibility of care, instantly, completely, and with dignity?
MORO was born.
Named with love, MORO became the tool this family wished they'd always had. Not a clinical system. Not an electronic binder. A care companion: warm, human, and built by people who've lived every challenge it solves.
Hear from the Care Heroes
See MORO in action through the voices of families, caregivers, and professionals who are using it to carry understanding forward.